Resources Library by ANA

Business travel monitor

This paper shows the possibilities of business-to-business-research to outline the business travel market. The Business Travel Monitor, a yearly research project, covering 4000 business-establishments, creates additional ways for market segmentation...

Catalogue: Seminar 1988: Travel And Tourism Research

Authors: Eric Sondervan, Ad Schalekamp

Company: NIPO

May 4, 1988

The case for continuous monitoring of travel markets

This paper will make the case that the regular monitoring of tourism is the most relevant way of assessing changes in travel patterns. The paper will look in detail at two regular surveys, the British Travel Survey Monthly which is designed to...

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Charles Ilsley

May 4, 1988

Building up and putting into use a cultural patterns monitor in the Lebanon

Conducting research in the Arab World faces difficulties and obstacles. Sometimes they are close to those encountered by the practice of research in the Western World. Some other times they are of a quite different nature. This is why adapting and...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Joseph Khoury, Ketty Barrett

June 15, 1987

Creating a service culture

This paper outlines the research programme which has been instituted to monitor the multifarious aspects of the Customer First Programme instituted in Lloyds Bank. This is initially planned to span two and a half years. The elements of the research...

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Don Porter, John F. Swift

June 15, 1987

New tunes from an old bottle

This paper concentrates on AGB's services to the Food and Grocery industries, where there are two main panels - the Television Consumer Audit (TCA) for packaged groceries and the Attwood Household Panel for fresh produce. In particular it focuses on...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: John N. H. Whitaker, Bill Blyth

June 15, 1987

The changing human values in Kuwait

This study, the first of its kind in the area, provides a model and basis for future studies in order to monitor changes in the moral and social values system overtime, and gives a useful tool for institutions to assess their current policies in the...

Catalogue: Seminar 1987: Research In Arab Countries

Author: D. Philippi

June 15, 1987

The price formation method for medicinal specialties used in Italy

Evolution of the regulations governing price control and formation for medicinal specialties in Italy during the last 60 years and further outlook in the medium term. Detailed reconstruction of the statistic-mathematical price calculation method used...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: Paolo Loreti, Mario Racco

June 15, 1987

Tangible and intangible reasons for new product failiure

Over the past 15 years, the author has monitored the success or failure of more than 2000 new products from three different professional perspectives: academic, manufacturing and new product research consultation. This experience has convinced me...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development

Author: Lynn Y.S. Lin

June 15, 1986

Tangible and intangible reasons for new product failure

This paper will summarize the reasons for these new product failures, concluding with specific recommendations based upon fifteen years' experience in researching and monitoring the progress of over 2000 new packaged goods launched in both the U.S....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1985